
The marketing landscape is moving faster than ever. AI isn’t just a buzzword anymore, it’s rewriting the rules of content, ads, and conversations. This week’s Edge is your unfair advantage: we're cutting through the noise to show you what actually matters and what to do about it.
💡 Featured Marketing News
Meta to Use AI Chat Data for Ad Targeting
Meta announced that starting December 16th, it will begin using users’ interactions with Meta AI to personalize ads on Facebook and Instagram. The kicker? There is no Opt-out option.
👉Read here on Reuters
Outlaw POV:
Your audience is “training” the ad engine with every chat. That means your ad copy should sound like conversations, not campaigns. Write like people talk and you’ll win impressions that feel human, not algorithmic.
ChatGPT Checkout = Commerce Inside AI
OpenAI just launched ChatGPT Checkout, letting users make purchases directly inside ChatGPT (starting with Etsy).
👉Read here on Vogue Business
Outlaw POV:
The future of eCommerce isn’t clicks — it’s commands. Optimize your product data, reviews, and offers so you’re the brand AI recommends when someone says, “Buy it for me.”
🎯 Tip of the Week
Start Practicing GEO - Generative Engine Optimization
Search is changing. AI engines (ChatGPT. Gemini, Copilot) now generate answers, not just links. That means your content must be optimized to appear inside AI generated responses.
Here’s how to adapt:
Rewrite FAQs and blog content into short, clear, answer-style formats.
Add schema markup and structured data to your site.
Track how often your brand appears in AI answers (try tools like Profound).
Create “stackable” content that matches how people ask, not how you sell.
If you are not findable in AI results, you’re invisible to tomorrow’s customers.

Google is your BFF…
if you feed it the right snacks.
🛠️ Tool or Resource Highlight
Reachable AI - The Small Business Marketing Assistant
Built by scrappy Irish startup, Reachable AI helps small businesses automate content creation, campaign management, and posting, without agency level costs.
👉Read on Irish Times

Brian Egan, co-founder, Reactable AI. Photo: Paul Sharp/SHARPPIX
Why it matters:
Affordable automation built for small teams
Blends AI tools with human strategy
Lets you test campaigns quickly before scaling
Think of it like a pocket-sized creative team. Minus the overhead.
✍️Blog Snippet
“AI isn’t here to replace the grit and handshake of rural business — it’s here to amplify it.”
In this week’s post, we break down how small-town entrepreneurs can go from old school hustle to smart tech advantage. From automating simple tasks to marketing smarter, AI helps you stay true to your roots while reaching more customers. No big-city gimmicks required.
Read the full article: From Old School to Smart Tech - AI for Rural Biz
🔥 Featured Case Study
We worked with a musician who wasn’t posting much and was stuck around 1,000 views a month. After we stepped in—helping him create scroll-stopping content and teaching him how to actually leverage what he was already doing—he skyrocketed to over 1,000,000 monthly views and more than doubled his following in just a few months.
Key Takeaways
Consistency beats perfection.
Leverage what’s already working instead of chasing every trend.
You don’t need a massive budget—you need strategy and guts.
Outlaw POV
We don’t do “post and pray.” We do smart, intentional content that gets attention and builds loyal fans. This is what happens when you mix a little talent, a solid plan, and that Outlaw edge.
⭐️Reader spotlight
Last week, we asked how people were finding your business. Whether it be word of mouth, Facebook, or google. After rounding up the answers here’s what we found out!
Most people are finding that most people hear about their business from word of mouth. In small towns this is huge and drives most customers to a business. Here is one response we got last week:
“We’re a small landscaping business in Kalispell, and honestly, word of mouth is still our biggest driver.
We’ve tried running a few Facebook ads and boosted posts, but most of our solid leads come from people who’ve seen our work in their neighborhood or got referred by a friend.
We’d love to get more visibility online without feeling like we’re shouting into the void. Any ideas for making digital marketing work when referrals are already strong?
-Dylan”
You’re already winning, Dylan💪
Thank you for sharing! If word of mouth is your main growth engine, thats actually the best foundation you can have. It means that your customers already trust you, now you just need to amplify those voices to online. Here is 3 quick outlaw moves to try out.
Capture testimonials in the moment while they’re hot
When a client mentions that they love your work, ask if they can snap a photo or quote. Then post it on Facebook and tag you in their post.
Turn local pride into social proof
Create short before and after reels or quick tips (“3 things we do to prep for Montana winters”)
Build a mini “referral flywheel”
Offer a gift card or seasonal discount for every referred client who books with you. Then post the winners each month. This helps keep the engagement alive and repeat business flowing.
💬 Call to Action
What is your biggest marketing challenge right now?
Struggling with visibility?
Unsure how to adapt to AI driven ads?
Need help building loyalty post-click?
Reply to this email with your #1 challenge and we’ll break it down and feature the solution in next week issue.
Now Get Out There and Market Like an Outlaw
Want more bold marketing ideas like this?
🔥 Check out Outlaw’s Biz Guide — our no-fluff blog packed with real-talk marketing tips for small-town rebels → outlawmarketing.net/blog
💥 Want Free Sh*t That Actually Helps? Sign up for my newsletter and get outlaw-only tips, bold AF tricks, exclusive AI prompts, and other badass freebies. No fluff. No gatekeeping. 👉 http://theoutlawedge.com
👉 Want more bold marketing tips and free content prompts? Join my free Facebook group, Montana Business Edge
⚡ Stay Sharp, Stay Outlaw.
That’s it for this ride, renegades. You’ve just caught The Edge—where marketing plays by no rules but ours. Keep your inbox close, your coffee closer, and remember: fortune favors the bold (and the slightly rebellious).
Until next time—stay loud, stay proud, and stay a little bit outlaw. 🤘🔥