You didn’t come out here to play it safe. You started your business because you wanted freedom - but somewhere along the way, the rules, the gurus, and the overwhelm got in the way.

Here’s the truth: rural entrepreneurs don’t need to copy what big-city brands do. You just need to avoid these 3 outlaw traps:

Stop Chasing Traffic. Start Making Sales.
Lots of businesses brag about traffic — but traffic doesn’t pay the bills. Sales do.

👉 Read the full article

Why it matters for you: As a small or rural business, you don’t need millions of website visitors. You need the rightpeople to find you and buy. This piece breaks down how to focus on what actually moves the needle.

Use customer photos in your marketing.
Ask your regulars to snap a photo with your product or in your shop and share it online. Local faces create instant trust — and free word-of-mouth advertising spreads like wildfire in small towns.

Tool of the Week: Mailchimp’s Free Plan
Perfect for rural entrepreneurs dipping their toes into email marketing. It’s simple, free to start, and helps you send newsletters or specials to your customer list.

Outlaw Tip: Don’t overcomplicate it. Start with one list, one template, one email a week. Consistency beats fancy every time.

Hit reply and tell me which trap you’re busting out of this week.
Your question could be featured in the next Outlaw Edge issue.